If you are looking for an auto advertisement display method to re-connect customers who viewed and visited your page, you can consider creating a dynamic remarketing audience. So, what criteria could not be used to create a dynamic remarketing audience? Let’s find the answer in our post!
What is Remarketing?
Before going deep into what criteria could not be used to create a dynamic remarketing audience, we need to understand “What is Remarketing Campaign?” Here is our quick answer to this question.
Remarketing, known as Retargeting, is a marketing strategy to reconnect valuable customers who have viewed and interacted with your website.
More specifically, dynamic remarketing is a display tool that allows you to show advertisements for previous visitors based on their products viewed.
This way also helps digital marketers save time to send product or marketing ads to separate email and social media accounts (Facebook, Instagram).
Nowadays, using Google Adwords is one of the best value software to create remarketing audience campaigns. It brings you the right audiences and helps you introduce relevant messages due to its specific segment.
What Criteria Could Not be Used to Create a Dynamic Remarketing Audience
With the basic concept about Dynamic Remarketing, let’s see what criteria could not be used to create a dynamic remarketing audience.
Here are three potential options to answer for these:
- General users who have seen your search website and homepage only.
- Product viewers who have only viewed specific your detailed products page.
- Buyers who get purchased items that they bought into your brand.
So, let’s go deeper into the three types of customer attitude above to find out the category that is not used to create a remarketing audience.
The first purchasing action you could see is that buyers get back the purchased products to your store because the items they bought are unfavorited and attractive anymore. Another attitude is users take desirable products into shopping carts, but they need more time to finish basket transactions and get them into their house.
All two actions of buyers above are considered as criteria that could not be used to create a dynamic remarketing audience.
On the other hand, general visitors go to your webpage and view certain items because they may need to get product information for comparison purposes only. This action is considered an element for creating dynamic remarketing audiences.
Aside from criteria should not be a dimension for remarketing audiences, you can make dynamic display ads for buyers who bought your products but do not return those due to unfavourite reasons. Additionally, past converters and conversion abandoners who only reviewed the shopping cart and did not take a buying action are targeted users with a dynamic retargeting audience to bring them back to your website.
From what we explained above, the buyer who returned the product they purchased to your brand is not a factor in creating a dynamic remarketing audience.
What Criteria Could Not be Used to Create a Custom Segment Dynamic Remarketing
With our answer to the concern about what criteria could not be used to create a dynamic remarketing audience, you may consider building a Custom Segment-based Dynamic remarketing audience by applying the same process above because custom segments are the key feature to define the remarketing audience.
However, you need to know which criteria might not be used to create a custom segment too. There are four options for the concern asked above:
- Dimensions
- Metrics
- Ads Type
- User action sequences
Which one should be the answer? In general, segment-builder is a tool to help your company create an element filter based on existing dimensions and metrics data analysis.
First, some demographic and technology dimensions like location, language, age, gender, Browser, and device are components you could use to create a custom segment.
Second, you can establish a segment by choosing a behavior tab that contains metric data such as session and session duration.
Last, filter sequences should be created when you click on Sequence Tab. This category lets you figure out if a sequence starts with the early user attitude or multiple user actions.
As a result, the factor not used to create a custom segment dynamic remarketing is Ads Type.
Conclusion
After reading our post, you now have a correct answer of What criteria could not be used to create a dynamic remarketing audience, right? From our perspective, every customer action toward your website has its evidence to make the best value marketing strategies. We hope you have a clearer understanding of the factors that might not be used to create a dynamic remarketing and custom segment audience.
Thank you for your reading, and see you in our next article!
